Blog

Notes on AI search GEO, answer engines and the technical layer underneath them

Writing on what actually moves the needle in AI search - how brands earn citations inside AI-generated answers, what Generative Engine Optimization looks like in practice rather than in theory, and which signals the models are genuinely reading.

• 21 August 2026 · Analysis

  Cloudflare’s 15 September AI crawler change could block Googlebot. Here’s what to check.

  The legacy “Block AI bots” setting excludes Googlebot today. On 15 September it stops excluding it, and nothing in your dashboard changes to tell you.

More on the way. The evergreen material lives in Learn AI, a free course in using AI well and in being found by it.