Blog
Coming soon. Notes on AI search, GEO and answer engines
I'm putting together writing on what actually moves the needle in AI search - how brands earn citations inside AI-generated answers, what Generative Engine Optimization looks like in practice rather than in theory, and which signals the models are genuinely reading.
- GEO playbooks - what to change, in what order
- Answer engine teardowns - who gets cited, and why
- Technical SEO for AI crawlers
- Measurement and attribution in a zero-click world