In short
A free course in using AI properly, written in plain English. Start with the basics if you are new, then go deep on AI search: how ChatGPT, Perplexity and Google AI Overviews decide which sources to quote, and how to make sure yours is one of them. No sign-up, no email required.
Key points
- Every page answers one question completely, so you do not need to read five articles.
- Written for people who work in marketing, not for engineers.
- Free, no sign-up, no email wall, no upsell in the middle of a lesson.
- New pages ship weekly, and every page shows the date it was last verified.
Sections
Never used AI before?
Seven steps, about five hours, free account. Start at the beginning.
Start here →New to AI? Start here
Seven steps that take you from never having used AI to having built one small thing of your own. Each step has an outcome, a time...
7 stepsOpen →AI search, explained
What changed when search started answering instead of linking, and what the acronyms mean.
5 pages · September 2026Getting found by AI
Getting found by AI means making sure an AI system can reach your pages, read them without running JavaScript, and understand...
1 of 5 pages liveOpen →Writing content AI will cite
Answer-first writing, information gain, and the structure AI actually extracts.
5 pages · October 2026Structured data and entities
Schema, entities, and being understood by a machine rather than merely read by one.
4 pages · October 2026Platform playbooks
One playbook each for ChatGPT, Perplexity, Google AI Overviews and Copilot.
4 pages · November 2026Measuring AI visibility
Tracking mentions, citations and AI referral traffic, and proving any of it moved.
5 pages · November 2026AI terms, explained
Every term you will meet in these pages, defined in one sentence and then in plain English, with an example. 25 of them so far, grouped by subject rather than alphabetically so related ideas sit together.
Look up any term
25 definitions, no jargon used to define other jargon.
Open the glossary →Why this exists
Most AI advice is either too shallow to act on or too technical to follow. This is an attempt at neither: one page per question, written in plain English, complete enough that you do not have to go looking elsewhere afterwards.
I have spent twelve years in search. The part that interests me now is what happens when the search box is replaced by an answer, and nobody clicks through. That shift is what most of this covers.
Who it is for
If you have never seriously used AI, start at the beginning. You will not be assumed to know what a token is, and you will not be handed a list of forty tools to evaluate.
If you already use AI daily and want to know why your website never gets mentioned in an AI answer, skip ahead. That is what the later sections are about.
How the pages work
Each page follows the same shape, so once you have read one you know how to read all of them:
- The answer, in the first sixty words. If that is all you needed, you can leave.
- Key points, so you can decide whether to read the rest.
- The explanation, with a diagram where a diagram helps.
- Do it yourself, as numbered steps.
- Common mistakes and, more usefully, when the advice does not apply.
- Questions, including the awkward ones.
Every page carries the date it was last checked. If something has changed since, the page is wrong until I fix it, and the date will tell you how likely that is.
What it costs
Nothing. There is no sign-up, no email capture and no course to buy at the end. If you want someone to do this work for you rather than learn it, that is what my consulting is for, and it is mentioned once, at the bottom, rather than four times per page.
Want this done rather than learned?
I run AI visibility audits and consult on AI search for brands and agencies.
Get in touch →- Learn AI opens with Getting found by AI.